Why Direct Primary Care in Las Cruces, New Mexico Is Changing the Game
- Genevieve Montoya
- Jun 30
- 2 min read
When it comes to healthcare, one size does not fit all. Traditional fee-for-service systems often lead to rushed visits, hidden fees, and insurance hassles. That’s why more families in Las Cruces are turning to an innovative model—Direct Primary Care (DPC). At Salud Healthcare, we’ve championed this membership-based model to bring primary care in Las Cruces, New Mexico into a new era of personalized, affordable medicine.
What is Direct Primary Care?
Direct Primary Care is a healthcare model based on a membership fee rather than fee-for-service billing. For a flat monthly rate, patients gain unlimited access to primary care services—no co-pays, no deductibles, no surprise charges. For primary care in Las Cruces, New Mexico, this model centers on relationship-based medicine rather than rushed appointments.
Why Las Cruces Needs Primary Care Innovation
Health outcomes in southern New Mexico lag behind the national average:
25% of adults in Doña Ana County live with hypertension—many undiagnosed or poorly managed.
The rate of preventable diseases is 20% higher than the national average.
DPC meets this need in Las Cruces, NM, by making care proactive, accessible, and affordable.
Benefits of Direct Primary Care:
✅ Unlimited Visits, No Co-Pays
A small fixed monthly fee grants you as many visits, calls, or texts as you need—without costing extra.
✅ Extended, Same-Day Appointments
With smaller patient panels (often ~600 vs. ~2,000), providers can offer same-day visits and true 30–60 minute consultations.
✅ Transparent, Affordable Care
No hidden costs. Labs, imaging, and medications are offered at negotiated prices, often 50% savings.
✅ Proactive and Preventive Medicine
Routine checkups, screenings, and chronic condition monitoring lead to 30–50% lower hospitalization rates.
✅ Improved Patient–Provider Relationship
Continuity of care fosters trust, leading to better outcomes and greater satisfaction.
The Numbers Behind DPC Success
98%Â of DPC patients report improved overall health.
A study published in the Journal of the American Board of Family Medicine showed a 17% reduction in hospital costs.
DPC members are 44% less likely to make an ED visit for manageable conditions.
These statistics underscore the power of personalized care right here in Las Cruces.
How Salud Healthcare Delivers Quality Primary Care in Las Cruces, New Mexico
At Salud Healthcare, we offer:
Membership plans: $80/person, $200/family, $30/child (under adult plan)
Same-day and extended visits
24/7 provider communication
Wellness services: labs, imaging, medication, telehealth
Every aspect is tailored to ensure primary care in Las Cruces, New Mexico is both world-class and accessible.
A Cost Comparison: DPC vs. Traditional Care
Traditional Insurance: $7,000/year premium + $1,500 deductible = $8,500/year
DPC Membership: ~$960/year per adult—no copays, plus discounts on meds and tests
The savings speak for themselves.
Who Benefits Most from DPC in Las Cruces
Families seeking personalized and affordable care
Patients managing chronic conditions (e.g., diabetes, COPD)
Individuals who value time and direct access to providers
People who travel frequently or want telehealth access in AZ, CO, or UT
The Road Ahead for Healthcare in Las Cruces
As awareness grows, Las Cruces is embracing direct primary care as the future of medicine—one centered on prevention, affordability, and true patient care.
How to Start with DPC Today
Choose your plan (Individual / Family)
Book your introductory visit
Begin accessing extended visits, same-day care, and 24/7 communication
📞 Call or Text (575) 218-7742