Why Direct Primary Care Is Transforming Healthcare in Las Cruces
- Genevieve Montoya
- Nov 21
- 5 min read
(and Why Salud Healthcare Is Leading the Way)
Bringing Old-Fashioned Care Forward
In an era where healthcare often feels rushed, expensive, and impersonal, patients across Las Cruces, New Mexico are looking for something different, a return to medicine that’s personal, affordable, and focused on genuine care.
That’s exactly what Salud Healthcare was built to deliver.
As a Direct Primary Care (DPC) practice, we believe healthcare shouldn’t involve hidden fees, long wait times, or endless insurance red tape. Instead, we’re bringing old-fashioned care forward — where you have a trusted relationship with your provider, access when you need it, and transparent pricing that puts you first.
Let’s explore what makes this model so powerful and why more families across New Mexico, Arizona, Colorado, and Utah are choosing Salud Healthcare in Las Cruces as their home for truly personalized care.
What Is Direct Primary Care?
Direct Primary Care (DPC) is a simple yet revolutionary concept: it replaces the traditional fee-for-service model with a flat, affordable monthly membership that covers nearly all your primary care needs.
That means:
No insurance billing
No co-pays
No surprise bills
No waiting weeks for an appointment
Instead, you get unlimited access to your provider through in-office visits, telemedicine, calls, texts, and emails — because your health shouldn’t depend on your insurance card.
At Salud Healthcare, this model allows us to spend more time with each patient, focus on prevention and wellness, and build relationships that last.
How DPC Differs from Concierge Medicine
We often get asked: “How is DPC different from concierge care?”
While both models involve membership-based access, there are two key distinctions:
Affordability
Concierge practices often charge hundreds or even thousands per month, targeting high-net-worth clients.
Salud Healthcare’s DPC model is intentionally affordable — designed for working families, individuals, and retirees who want quality care without breaking the bank.
No Insurance Billing
Concierge clinics typically still bill insurance, leaving you with co-pays or unexpected costs.
Salud Healthcare doesn’t bill insurance at all. Your monthly membership covers everything within our scope, from annual physicals to minor procedures.
It’s medicine made simple — and it’s growing rapidly across the U.S. because it works.
How Direct Primary Care Saves You Money
Traditional healthcare often leaves patients frustrated and overcharged. Between co-pays, deductibles, and hidden fees, costs add up fast even for basic care.
With Direct Primary Care in Las Cruces, your membership includes unlimited visits, same-day or next-day appointments, and direct communication with your provider.
Here’s how DPC at Salud Healthcare saves you money long-term:
✅ No co-pays or deductibles.
✅ Discounted labs, imaging, and prescriptions — thanks to our negotiated rates.
✅ Fewer ER and urgent care visits because you have easy access to your provider.
✅ Lower insurance premiums — many patients switch to a high-deductible or catastrophic plan for hospital coverage while relying on DPC for routine care.
When you add it up, most members save hundreds (sometimes thousands) each year, all while receiving better, faster, and more compassionate care.
Our Services: More Than Primary Care
At Salud Healthcare, we believe great healthcare is holistic. That’s why our DPC membership covers comprehensive primary care and gives you access to advanced wellness services — all under one roof.
From annual physicals and lab testing to chronic disease management, we take time to understand your unique health journey and goals. You’ll never feel rushed, and your care plan will always be personal.
We know that sustainable weight loss is about more than willpower — it’s about hormones, metabolism, nutrition, and accountability. Our medical weight loss program combines customized plans, peptide therapy, and ongoing support to help you achieve real, lasting results.
Whether your goal is to boost energy, improve confidence, or reduce your risk of chronic disease, our team is here to help every step of the way.
Our IV nutrient therapy delivers vitamins, minerals, and hydration directly into your bloodstream for maximum absorption and fast results. From fatigue and dehydration to immune support and post-illness recovery, IV therapy can help you feel your best — especially in the dry Las Cruces climate.
For patients struggling with joint discomfort or chronic pain, we offer therapeutic joint injections designed to reduce inflammation, restore mobility, and improve quality of life.
Life happens — and when it does, we’re here for you. Whether you’re battling a sinus infection, sore throat, or stomach bug, members can text, call, or schedule a same-day visit without worrying about surprise costs.
Why Patients Across New Mexico Choose Salud Healthcare
Choosing a primary care provider is one of the most important health decisions you can make. Here’s why families across Las Cruces, New Mexico, and beyond are switching to Salud Healthcare:
1. Personalized, Relationship-Based Care
You’ll always see the same provider who knows you, your family, and your medical history. We’re not just treating symptoms — we’re supporting your long-term health and wellness.
2. Transparent Pricing, No Surprises
Our pricing is simple, flat, and upfront. No billing games. No insurance confusion. Just clear, predictable healthcare that puts you in control.
3. Access When You Need It Most
With telemedicine, texting, and same-day appointments, you’ll never feel like you’re on hold with your own health again.
4. Rooted in Community
Based right here in Las Cruces, Salud Healthcare proudly serves patients across New Mexico, Arizona, Colorado, and Utah. We’re local providers with a regional reach — dedicated to improving healthcare access across the Southwest.
5. A Holistic Approach to Health
From preventive medicine and nutrition to weight loss and regenerative therapies, we take a comprehensive approach to your well-being. Because true health means treating the whole person — not just the problem.
Frequently Asked Questions About DPC
Do I still need insurance?
Yes. While DPC covers most primary care needs, you’ll still want insurance for hospitalizations, surgeries, and specialty care. Many patients choose a low-cost, high-deductible or catastrophic plan alongside DPC.
Can I use my HSA or FSA?
Often, yes. Check with your HR department — most patients can use their HSA or FSA to pay membership fees or receive reimbursement for certain services.
Can I join if I have Medicare?
Absolutely. You’ll simply sign a private contract stating that Medicare won’t be billed for services provided by Salud Healthcare. Your other Medicare benefits remain intact for care outside our practice.
What if I move or travel?
You’ll still have access to virtual care and telemedicine while you travel, so your relationship with your provider continues — wherever life takes you.
DPC: A Smarter, Simpler Healthcare Model
In traditional healthcare, providers spend more time dealing with insurance paperwork than caring for patients. That’s why the DPC model was created — to give doctors their time back and patients their trust back.
At Salud Healthcare, we’re proving that it works:
Providers spend 30–60 minutes with patients instead of 7–10.
Members get direct text and phone access to their clinician.
Chronic conditions like diabetes, hypertension, and thyroid disorders are better managed — not just medicated.
When you remove the insurance barrier, something incredible happens: patients heal faster, providers care deeper, and relationships thrive.
Join the Salud Healthcare Family Today
If you’ve been searching for affordable primary care or medical weight loss in Las Cruces, it’s time to experience the difference of Direct Primary Care.
Salud Healthcare2930 Hillrise Dr, Unit 1Las Cruces, NM 88011
📞 Call or Text (575) 218-7742
We’re here to bring old-fashioned care forward , combining compassion, convenience, and clinical excellence under one roof.